Dry Oar Site Plan

Ralph Borcherds

Company Name

Overview

Purpose

The website will convey the times of year we run, sell the supplies people need and promote river running as a whole. The entire family needs to be advertised as having fun and that it is a safe activity for all no matter if they are fit or handicapped. One day and two day trips will be the most advertised as well as week long trips will be advertised for the more adventurous individuals.

The main message of our site will be: “Rafting is a fun activity for all to enjoy. Come and experience it for yourself and bring your family.”

Audience

Adventurous
Mid 20's to 50
Upper middle class to upper class income
Healthy lifestyle
Family oriented for one and two day trips
Single professionals for week long trips

What do they want?

These people want a fun adventure to share with family or friends/co-workers
They want to experience something new to them
They want to re-experience the adrenaline rush you get while rafting.

Needs to being met?

Buy outdoor supplies relating to water activities
want a fun and safe way to satisfy an adrenalin rush

What devices will be use to access the site?

The site has to be desktop and mobile friendly. If it does not work on cell phones and tablets, Google will not give it high rankings in the SERP.

Branding

Website Logo

Style Guide

Color Palette

Palette URL: https://coolors.co/23362b-1bb28c-e86a58-fed45b-9bc7c5-efeeea

Primary	Secondary	Accent 1	Accent 2
#23362B	#1BB28C	#E86A58	#FED45B

Typography

Heading Font: Halant

This is a nice wide and easy to read font for standing out as headings.

Paragraph Font: Nunito Sans

This is an easy to read font with lots of text around it. You can follow this text quite easily.

Normal paragraph example

The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.

Colored paragraph example

Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.

Navigation

Site Map

Home

Rivers we use

Schedule a date

The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.

The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.

Content

Home page

Title - Have An Adventure

Sub-title - Make Memories with Dry Oar

msg box heading - More Than Just The Thrill

msg box text - Enjoy the breathtaking scenery. From valleys, meadows, canyons, and high peaks; it's way more than just the rapids. It's a great way to get away from it all and relax amongst all the beauty of the great outdoors.

Images for the Home page

About Us

page title - Dry Oar River Rafting

article text - Lorem ipsum dolor sit amet consectetur adipisicing elit. Eaque, corrupti facere? Atque delectus hic, enim vitae exercitationem ipsum dolores! Odio perspiciatis, excepturi corporis voluptatem laborum tempore. Officiis eveniet laborum quia.

history section text - Lorem ipsum dolor sit amet consectetur adipisicing elit. Obcaecati sapiente alias temporibus expedita itaque neque, vero nihil, provident quam error ad, minus sunt. Sit harum perferendis, nulla quo recusandae provident?

Images for the Page 2